Why A Marketing Team Is Essential to Your Business

The Internet, specifically social media, is largely responsible for the endless opportunities available in the marketing industry. There are now numerous ways to get brand exposure and finding the right methods can be confusing. That’s why more and more businesses are turning to marketing firms to help navigate this new world of opportunity. 

Some start-up businesses may hesitate about the initial cost of hiring a marketing firm, asking questions like, “what is the true value?” or “is it really worth it?” In today’s economy it’s a fair question to ask. Some businesses may feel they can handle the marketing themselves by adding the work onto an existing staff member. As a result, the work appears unprofessional or may go unnoticed. That’s because it takes a trained professional with the background and resources to develop an effective communications plan that fits the business and the budget. 

THESE ARE THE TOP FIVE REASONS EVERY BUSINESS SHOULD CONSIDER HIRING A MARKETING TEAM: 

IT’S AN INVESTMENT, NOT AN EXPENSE 

All too often companies think of marketing as an expense. This is the wrong way to look at marketing; your brand can be one of your greatest assets. According to Business Weekly, your brand, unlike a building or equipment, will never depreciate in value, and if managed well, its value is immense. On the other hand, mismanaged branding can affect a company’s bottom line and damage its overall success. To have the greatest return on investment in your marketing strategies, be sure to carefully consider the three R’s; the right message, directed to the right audience, at the right time. 

MARKETERS MAXIMIZE THE INVESTMENT 

Initially, it may seem like just another expense to hire a marketing team, and it may be tempting for an employer to use an existing employee to handle research and publicity. Don’t make this mistake. Marketing a business requires extensive knowledge of branding and communication strategies that the employee might not have, and launching a new campaign that looks unprofessional and lacks depth could do more harm than good for the business. Marketing firms are in business to help companies grow and working within nearly a budget is typical. Professional marketers use their creativity to minimize costs in getting businesses free publicity through news outlets, social media and interviews. They can also create billboards, radio and television advertisements. The best part is, every plan is specifically tailored to meet the needs of each business.

IT’S A TEAM

Once a marketing firm is hired, it often becomes an extension of the business. It brings a wealth of expertise in social media, brand recognition, programming, web-site design, copy writing, and more. In this multifaceted field, it’s essential to have experts from many different industries. Once these experts come aboard, there’s a cohesive team ready to collaborate with the business owner to develop its image by positioning their company as the go-to business in a community. They do this by exposing the brand to the right people, in a professional way, at the right time. 

DEVELOPED RELATIONSHIPS 

A marketing firm traditionally has a public relations specialist on staff. This person is well-connected and is often trusted by members of the media. The PR specialist can use those relationships to help position your start-up as an industry leader when communicating with news outlets. Public Relations specialists can also help get your business covered by the news for any positive work your company engages in, ultimately helping to promote your brand. 

HELPS DEFINE MESSAGING 

A business manager is a critical part of the team, overseeing daily procedures and timelines. This closeness can make it challenging for the manager to ask critical questions and objectively evaluate who its target audience should be. That’s where a marketing firm can help. The firm will work with the business manager and the entire team to develop a comprehensive marketing plan that will maximize every dollar, identify the target audience and take the time to analyze and understand what messaging that audience best responds to.