1. Don’t start a
business unless you have a passion for it. Passion
moves us to excel and thrive as individuals. You have to love what you do to be
successful.
“There is no greater thing you can do with your life
and your work than follow your passions – in a way that serves the world and
you.” – Richard Branson
2. Hire a team
with different strengths. If you’re an
entrepreneur, hire people who are strong where you are weak. Allow your employees
to challenge you and each other. Don’t be afraid to answer or ask the tough
questions.
“The smartest business decision you can make is to
hire qualified people. Bringing the right people on board saves you thousands,
and your business will run smoothly and efficiently.” –Brian Tracy
3. Your team
should be as enthusiastic as you as. Hire
people who have a passion for what they do. They should have a strong work
ethic. They should be happy working for you and your company. They should be
comfortable in their work environment. Enthusiastic employees contribute to the
overall success of your business.
"Hire people who are better than you are, then
leave them to get on with it . . . ; Look for people who will aim for the
remarkable, who will not settle for the routine." — David Ogilvy
4. Have a
business plan and a marketing strategy. Businesses
with goals and objectives achieve far more than those that don’t. If you’ve
reached your goals, make more. Never be content. Strive to thrive in your
business and I promise, it’ll always be worth it.
“People who succeed have momentum. The more they
succeed, the more they want to succeed, and the more they find a way to
succeed. Similarly, when someone is failing, the tendency is to get on a
downward spiral that can even become a self-fulfilling prophecy.” – Tony
Robbins
5. Consumer
validation is vital. Know your
customer/client/patient/consumer. If you don’t know who you’re targeting, you’re
wasting your time and money. So spend the time to get to know your consumers so
you can target them. Focus on people, not numbers. This is the key to starting
your business off successfully.
“What the people in the business think they know about
the customer is more likely to be wrong than right.” –Peter Drucker
6. Understand,
know and focus on your core competencies.
Know what you’re good at and use it to your advantage. In order to establish a
footprint, you have to have a solid reputation and strong brand recognition. This
will give you an upper-hand on competitors. Focusing on your core competencies
will provide your business with the best opportunity to grow, survive and
succeed.
"Focus on a few key objectives ... I only have
three things to do. I have to choose the right people, allocate the right
number of dollars, and transmit ideas from one division to another with the
speed of light. So I'm really in the business of being the gatekeeper and the
transmitter of ideas." — Jack Welch
7. Don’t lose control
of your business. As a beginning
entrepreneur, you are in charge. You should know everything that is going on in
your business. Don’t waste time or money hiring managers to do what you, as a
passionate entrepreneur should be doing. In the start-up phase, having managers
report to managers gives your business a 99.9% chance of failing.
“It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you’ll do things differently.” – Warren
Buffett
8. Seek out new
experiences. Take
risks and explore opportunities. You’ll never know the potential for you and
your company unless you seek it out. Try something different. Challenge yourself.
Learn, learn and keep learning. The wider the experiences you pursue, the more
you will get out of life as you will be exposed to different individuals, ways of
life and standpoints. This is a secure key to success.
“My biggest motivation? Just to keep challenging
myself. I see life almost like one long University education that I never had —
everyday I’m learning something new.”— Richard Branson
9. Have some
fun! Life is short not
to have fun at work. Your employees should be happy and have low stress levels.
When they excel, reward them. Celebrate individual and company accomplishments
and successes. Nothing is wrong with having nerf guns in the office for a little
bit of fun and excitement. It’s always nice to plan a night out with your
employees. Who said work couldn’t be fun?
“Some 80% of your life is spent working. You want to
have fun at home; why shouldn’t you have fun at work?” – Richard Branson
Michigan Premier Marketing
Team is a uniquely full service marketing firm that handles absolutely ALL of your
business needs. We guarantee that.
We are located in
Bloomfield Hills, Michigan. We service firms both in Michigan and all over the
United States.
“Train people well enough so they can leave, treat them well enough so they don’t want to.” – Richard Branson
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